Exclusive Leads
Exclusive vs Shared Epoxy Leads: Which One Makes Money?
Shared epoxy leads go to several contractors at once and cost less per lead. Exclusive leads go to one contractor and cost more. For most owner-operated coating crews, exclusive leads produce a lower cost per booked job because the close rate is several times higher.
How do shared and exclusive leads compare?
| Exclusive | Shared | |
|---|---|---|
| Who gets the lead | One contractor | Often 3 to 5 |
| Typical price | $70 to $150 | $20 to $60 |
| Typical close rate | 30% to 45% | Often single digits |
| Cost per booked floor | About $329 at 35% | About $940 at 5% |
| Price pressure | Low | High |
How do shared leads work?
A homeowner fills out one request on a marketplace. The platform sells it to several local contractors. Everyone calls. The homeowner gets overwhelmed and books whoever answered first or quoted lowest.
How do exclusive leads work?
The lead company runs its own campaigns, captures the inquiry, verifies it and sends it to one contractor in that territory. You call, and yours is the only call they get.
Which model fits your business?
- Shared leads fit a business with a sales team that answers in under a minute all day and competes on price.
- Exclusive leads fit crews where the owner sells, jobs are premium, and a bidding war means losing margin.
What is the hidden cost of shared leads?
They train your sales process to race and discount. Over a season that shows up as lower average tickets and more phone time per job won.
Frequently asked questions
Can a lead be exclusive and still be low quality?
Yes. Exclusivity only means nobody else got it. Ask how the lead was verified and what happens when one fails.
Do exclusive leads guarantee a sale?
No. They guarantee you are the only contractor contacted. Closing depends on your speed, pricing and follow-up.
Check your market for exclusive coating leads
We work with one coating contractor per territory. See if yours is open.
Check Territory Availability