Lead Costs
How Much Do Epoxy Flooring Leads Cost in 2026?
Exclusive epoxy flooring leads typically cost between $70 and $150 per lead in the US, while shared leads are often sold for $20 to $60. But price per lead is the wrong number to judge. What decides whether leads make you money is your marketing cost per booked job.
What does an epoxy lead cost by job type?
| Job type | Typical exclusive lead price | Typical job value |
|---|---|---|
| Garage floor coating | $60 to $140 | $2,800 to $7,500 |
| Polyaspartic | $70 to $150 | $3,500 to $8,500 |
| Metallic epoxy | $90 to $170 | $4,000 to $15,000 |
| Polished concrete | $90 to $170 | $4,500 to $25,000 |
| Commercial epoxy | $120 to $250 | $8,000 to $60,000+ |
Market estimates, not quotes. See how we estimate these ranges.
What drives the price of an epoxy lead?
- Exclusivity. A lead sold to one contractor costs more to produce and is worth more, because nobody else is quoting.
- Job type. Commercial, metallic and polished concrete buyers are rarer, so each lead costs more to find.
- Territory. Dense, competitive metros push ad costs up.
- Qualification. Quiz questions and phone verification filter out junk. That raises the cost per lead and the close rate.
- Season. Spring and early fall are peak garage season, and ad costs follow demand.
How do you calculate cost per booked floor?
Divide your cost per lead by your close rate.
- Shared lead at $47 with a 5% close rate: $940 per booked floor
- Exclusive lead at about $115 with a 35% close rate: about $329 per booked floor
The cheap lead costs almost three times as much per job. Try your own numbers on the ROI calculator.
What close rate should you expect on exclusive leads?
Our active clients report close rates from about 21% at the low end to 61% at the top, with most between 30% and 45%. The 61% client has a full-time sales rep answering every lead. Speed is the biggest factor; see the 5-minute rule.
What should you ask a lead seller before you buy?
- Is each lead sold to one contractor, or several?
- How is the phone number verified?
- What happens if a lead is a wrong number or outside my area?
- Is there a contract, minimum term or auto-renewal?
- Can I talk to a current client?
Frequently asked questions
Are cheaper epoxy leads ever worth it?
They can be if you have a sales rep who calls within a minute all day and you sell on price. For owner-operated crews, the low close rate on shared leads usually makes them more expensive per job.
Do lead prices change by season?
Yes. Spring and early fall are peak garage coating season in most states, and ad costs rise with demand.
Is there a setup fee on top of the lead price?
Not with Epoxy Meta. You pay for the lead pack only. Other sellers vary, so ask.
Check your market for exclusive coating leads
We work with one coating contractor per territory. See if yours is open.
Check Territory Availability